A huge part of creating a marketing funnel is “email marketing”.
Email marketing not only helps you connect and communicate with your customers, but it is an excellent way to have them coming back time and time again.
If your business relies on repeat business (and who’s doesn’t), you should consider implementing an email marketing strategy.
Whether you own a restaurant that has weekly specials, an auto dealership that has a new line of cars that just hit the parking lot, or a dentist or doctor that wants to remind patients of their next appointment, email marketing is a great way to do it.
And what about a company newsletter?
It’s a known fact that people do business with those they like and trust. Staying in touch with your customers on a weekly or even monthly basis is one of the best ways to remind them they are special and that you care.
Here’s the thing, if you aren’t staying in touch and growing a relationship with your customers, there’s a good chance that your competitor will.
And guess what?
Who do you think will gain more trust and build a relationship with their audience? Someone they never hear from or someone who stays in touch on an ongoing basis?
It’s a no-brainer, but unfortunately hardly anyone is doing it. The reason is because no one is telling them. This works folks… take my professional (and experienced) word for it… it really works!